Adobe Commerce

B2B Features

Adobe Commerce includes comprehensive B2B functionality:

Company Accounts

Company Structure:
  Company (parent)
  ├── Division A
  │   ├── Team 1 (buyers)
  │   └── Team 2 (buyers)
  └── Division B
      └── Team 3 (buyers)

Roles:
  Company Admin: Full access
  Company User: Place orders, view company orders
  Division Admin: Manage team, approve POs

Requisition Lists

// B2B buyers create reusable lists
$requisitionList = $this->requisitionListFactory->create();
$requisitionList->setName('Office Supplies');
$requisitionList->addProduct($product1, 10);
$requisitionList->addProduct($product2, 5);

// Convert to cart for quick reorder
$cart = $requisitionList->addItemsToCart();

Negotiable Quotes

Workflow:
  1. Buyer creates quote request
  2. Seller reviews and adds items/pricing
  3. Seller submits quote with custom pricing
  4. Buyer reviews, negotiates, accepts
  5. Quote converts to order

Price Types:
  - Regular price
  - Special price per quote
  - Tier price override
  - Discount percentage

Purchase Orders

// Company purchase order workflow
$po = $this->poFactory->create();
$po->setCompanyName('Acme Corp');
$po->setItems($items);
$po->setBudget($budget);
$po->submit(); // Goes to approval workflow

// Approver receives notification
// Approve/reject with comments
// PO converts to order upon approval

Content Management

Page Builder

Drag-and-drop content creation:
  - Row (full-width section)
  │   ├── Column (1/2, 1/3, 1/4)
  │   │   ├── Text block
  │   │   ├── Image
  │   │   ├── Button
  │   │   ├── Video
  │   │   ├── Slider
  │   │   ├── Products (dynamic)
  │   │   └── HTML code

Content Staging

Schedule content changes:
  Campaign: Summer Sale 2024
  ├── Start: June 1, 2024 00:00
  ├── End: August 31, 2024 23:59
  ├── Changes:
  │   ├── Homepage banner: Summer theme
  │   ├── Pricing: 20% discount
  │   └── Categories: Sale products visible
  └── Preview: See changes before they go live

Marketing & Personalization

Customer Segments

// Dynamic customer segments based on rules
$segment = $this->segmentFactory->create();
$segment->setName('VIP Customers');
$segment->setCondition([
    'total_spent' => ['>=', 10000],
    'order_count' => ['>=', 5],
    'last_order_days' => ['<=', 90],
]);

// Use for:
// - Targeted promotions
// - Personalized content
// - Email campaigns

Product Recommendations (Adobe Sensei)

AI-powered recommendations:
  - Frequently bought together
  - Customers also viewed
  - Trending products
  - New arrivals
  - Related products
  - Similar products

Powered by Adobe Sensei AI
Analyzes browsing/purchase patterns

Other Commerce Features

Cloud Architecture

┌─────────────────────────────────────────────┐
│              Fastly CDN                     │
│  (Edge caching, WAF, DDoS protection)      │
└─────────────┬───────────────────────────────┘
              │
┌─────────────▼───────────────────────────────┐
│              Load Balancer                  │
│              (HAProxy)                      │
└─────────────┬───────────────────────────────┘
              │
┌─────────────▼───────────────────────────────┐
│              Web Nodes (x3)                │
│  ┌─────────┐ ┌─────────┐ ┌─────────┐      │
│  │ PHP-FPM │ │ PHP-FPM │ │ PHP-FPM │      │
│  └─────────┘ └─────────┘ └─────────┘      │
└─────────────┬───────────────────────────────┘
              │
┌─────────────▼───────────────────────────────┐
│              Services                       │
│  ┌─────────┐ ┌─────────┐ ┌─────────┐      │
│  │  MySQL  │ │  Redis  │ │ Elastic │      │
│  └─────────┘ └─────────┘ └─────────┘      │
└─────────────────────────────────────────────┘

Environments

Cloud Features

• Auto-scaling: Resources scale with traffic
• Managed services: MySQL, Redis, Elasticsearch managed
• CI/CD: Automated build and deploy
• Fastly integration: Edge caching included
• New Relic: APM included
• Git-based workflow: Branch → build → deploy

Deployment Flow

# 1. Push to integration branch
git push origin feature/my-feature

# 2. Cloud builds and tests
bin/magento setup:upgrade
bin/magento setup:di:compile
bin/magento setup:static-content:deploy

# 3. Deploy to staging
magento-cloud environment:merge integration

# 4. Promote to production
magento-cloud environment:merge staging

Pricing Model

License Costs

Cloud Costs

Adobe Ecosystem Integration

Adobe Experience Cloud:
  ├── Adobe Commerce (e-commerce)
  ├── Adobe Experience Manager (CMS)
  ├── Adobe Target (personalization)
  ├── Adobe Analytics (analytics)
  ├── Adobe Campaign (marketing)
  ├── Adobe Sensei (AI/ML)
  └── Adobe Stock (media)

Integration Points:
  Commerce ←→ Target (personalized pricing)
  Commerce ←→ Analytics (behavior tracking)
  Commerce ←→ AEM (content management)
  Commerce ←→ Stock (product images)

When to Choose Commerce Over Open Source

Note

This content covers Adobe Commerce as a commercial product. Features and pricing may change. Always verify current information at adobe.com/commerce.